Thursday, September 20, 2007
Agenda for United Republican Fund Campaign Seminar
September 29th Training School Agenda
| 8:30-9:00AM | BREAKFAST & REGISTRATION |
| 9:00-9:15 | Introduction & Overview |
| 9:15-10:00 | Campaign Strategy/Planning |
| Learn how to plan and strategize for your campaign by setting benchmarks, utilizing resources, and developing a strategy to win. | |
| 10:00-10:45 | Recruiting & Motivating Volunteers |
| Transform your “one-time” volunteer into a “returning” volunteer! Learn the techniques necessary to recruit and motivate “returning” volunteers invested in your campaign or cause. | |
| 10:45-11:00 | Break |
| 11:00-11:45 | Voter ID & Targeting |
| Time, talent, and treasure are extremely valuable commodities to campaigns. Learn from the experts how to determine where you will most efficiently and effectively direct your voter contact resources. | |
| 11:45-12:30PM | Developing a Persuasive Message |
| 12:30-1:30PM | LUNCH |
| 1:30-2:15 | Voter Contact: Door to Door |
| The Leadership Institute’s gold standard for voter contact. Learn how to use the most interactive method of campaigning to increase voter turnout. | |
| 2:15-3:00 | Voter Contact: Phones |
| This often underutilized campaign tool can be used effectively to contact large numbers of people, for a variety of purposes (voter contact, polling, fundraising, GOTV, etc.). | |
| 3:00-3:15 | BREAK |
| 3:15-4:00 | Fundraising: Finance Plan and Budget |
| Don’t run out of steam before the election is over. Learn to develop and stick to your campaign plan and budget that will fund all your activities. | |
| 4:00-4:45 | Building Coalitions |
| Identify potentially supportive groups for your campaign or organization and unite them around a common interest to persuade voters to be favorable to your candidate or cause. | |
| 5:00 | COMMENTS & ADJOURNMENT |
Labels: Campaign Seminar, Campaign Workshop, United Republican Fund, URF
